Design for Life 2019

During Dassault Systèmes’ Design in the Age of Experience at Milan Design Week, renowned innovators, designers, and thought leaders helped us imagine ways to create a more regenerative, resilient and sustainable world. We are proud to announce some of the speakers who participated in the Design for Life discussions at Superstudio Più.

Toshiko Mori is an architectural force to reckon with. Her work on New York City public theatres, museums, and subways has adapted the city to a greener future while maintaining its rich history. On April 12th she will be sharing her ideas about the convergence of science and art in design. “Today’s design aims for circular and cyclical pattern to enhance connectivity and ecology. One way to expand design into complex world is to create diverse spheres to broaden its influence. One can conceive it as orbits to imagine a world of dynamic interactions.” Toshiko Mori

Another speaker is Claudio Capelli, a researcher in biomedical engineering at University College Lon-don & Great Ormond Street Hospital for Children. He recently led a team which created a VR applica-tion to treat children with heart problems. Claudio presented his findings during an interactive session called Design Stories on April 13th. “The human heart has been studied for centuries as the engine of the cardiovascular system. Cardio-vascular diseases, however, remain the main cause of death in the western world. In this presentation, I will show how modern medicine is embracing computational tools.” - Claudio Capelli  

Oke Hauser is the Creative Lead for MINI LIVING, a brand that ventures into the future of urban housing. Oke participated in an Open Conversation on April 12th about Design as Action for Social Change. “Design is what makes our world human after all. Social and empathic concepts connecting people are key to build resilient urban futures.” - Oke Hauser 

Lambert Trénoras, the co-founder of Gyrolift SAS, presented the Gyrolift Design Story on April 10. He says that design can be source of inclusivity. “We should adapt the robot for the user, and not the other way around. This is a different way of thinking about design and requires that the robot has the ability to adapt itself intelligently to the user .” - Lambert Trénoras

Matthew Fiedler is Co-Founder and Head of Technology of re:3D, a NASA spin-off company focused on decimating the cost and scale barrier to 3D printing. He presented the Design Story “Sustainability in the Age of 3D Printing”. “The power of technology is mass-customization, not mass production. To make something that matches personal needs - that is the power of 3D printing.”

Mario Carpo is Professor of Architectural Theory and History at University College London. His research and publications focus on the relationship among architectural theory, cultural history, and the history of media and information technology. He presented his research during the Future Talk “The Natural Logic of Artificial Intelligence”. “Customization no longer costs more; standardization no longer costs less. That is why we are moving towards a new economy without scale - the flat marginal cost society. With the digital age, we can mass-produce customization without extra costs.”

Asheen Phansey serves as the Director of Sustainability for Babson College, leading the development and execution of the campus-wide strategic sustainability initiative. He participated in the Open Conversation “Empowering the workforce of the future”. “Rather than teaching trade skills, we are shifting towards teaching the fundamental ethics of entrepreneurship - thinking about something and acting and learning.”

Enrico Bassi has been working as Fab Lab manager since 2011, when he coordinated the first Italian Fab Lab, Fab Lab Italia. After that, he has been coordinator and president of Fab Lab Torino, a lab supported by Officine Arduino, the Italian branch of Arduino. During the Design Story “How to design for everyone”, he assessed: “To define a business model today means you understand how to be sustainable, it doesn’t mean you know how to make money. “

Gianluca Brugnoli is the head of the McKinsey Design’s Milan team, where he advises top-tier companies on how to incorporate design thinking and user insights into business strategy and breakthrough product development. During the Future Talk “Unlocking the business value of design”, he discussed how companies could unlock the business potential of design and boost business performance “Design delivers business value only if it is embedded in the rest of organization, and for that you need commitment and investment. Design is leadership.”