Can you imagine a world where data is used as a key source for design? This futuristic vision underpins Dassault Systèmes’ Hackathon Challenge - entitled DATAVIRONMENT - that formed part of their Design in the Age of Experience presentation during the Milan Design Week from April 8th-14th at Superstudio Più. More than 90% of the world’s data has been generated in the last two years. This trend will continue as data from mobile computing, artificial intelligence and augmented reality create artificial cityscapes that will become part of the urban fabric. The merging of virtual and physical worlds presents new opportunities for designers to address societal and sustainability challenges. How will they embrace and utilize data-driven landscapes to create product and architectural experiences that will uplift the lives of citizens? The DATAVIRONMENT Hackathon Challenge presented five teams with a hands-on opportunity to design the future data-centric city using Dassault Systèmes’ iconic design solutions CATIA and SOLIDWORKS. The teams created their own vision for DATAVIRONMENT, and they were judged on their overall storytelling and the virtual reality experience of their project. To make the challenge more realistic, participants used a 3DEXPERIENCity model of Milan, to appropriate their ideas into a real-life context. The teams were made up one Dassault Systèmes’ R&D expert and four 3DEXPERIENCE Champions.